Architect - one of the oldest and most sought-after professions

Spiers, villas, cottages one hand

                                                        

Perhaps, in every city among the monuments there are original compositions, causing interest surprises with its pomp, elegance and formal rigor. And do not find a man who would not obey the vaulting arches, bridges, ancient fragments of the tower and, of course, the dome, which is credited with magical properties. The beauty and functionality of the architecture - it is not only the aesthetics but also the security of a comfortable lifestyle.

Perhaps it is the desire to recreate a particular architectural ensemble in miniature, or inspired by, to come up with something of their own, formed the basis of the trends of a country cottage construction. In recent years it has become considerably stronger. And this, as you know, is another area of ​​activity, the new "front" work for architects.

In addition to the demand for professional designers, in the capital increases the demand for designers. Therefore, often the architects of single and design workshops take orders - is also part of the job. And if before the cost of author's design development for the average purse was very heavy, but now the situation has changed. The potential of design in the capital market is about 6-7 thousand. Customers per year.

Designer and architect - a profession different, but similar and compatible. Therefore, in the context of these activities are used in a "key".

On the methods and forms

Earning the degree of creative realization, conditions and working conditions directly depend on the architect's preferences - the structure and forms of work. For each option - its pros and cons. The labor market does not restrict applicants, each chooses for himself, so characteristic of the present organizationalpossibilities of cooperation. First of all, focus on singles, creators, artists call themselves free. They are committed to, and almost all his time give work independently "bloating" of orders. Mainly engaged in single projects mansions, small objects of social infrastructure, interior design. As a rule, in a format orders are carried out in a more loyal timing.

"Lone Wolf" in demand in the labor market, have their own customer base, but to work alone is not safe. Freelancers not protected legally. Contracts with customers are made without compliance with all formalities, or are not prepared at all. Defend the interests of performers orders to no one. For the normalization of relations with the customer, the architects combine the free team (SAT), hiring lawyers to defend their rights. Another prerequisite for consolidation - the inability to cope with the orders themselves. Cooperation within the framework of the Security Council reflects the interests of all parties, but rarely long-term.

Another possibility of combining talents, aimed at improving the efficiency and systematization of work - the creation of a specialized studio. Such cooperation makes it possible to save on rent and office equipment, as well as accounting and small office staff. Each architect works "by itself": looking for customers to choose projects, holding meetings, and orders, which can not cope, offering colleagues. Stable head in such associations do not have - the architects are equal in their functions.

Next form - workshop. It is more formalized, it may be a fragment of the former Design Institute, or - neoplasm. Search, contacts with customers - only through the head of the studio. This applies to the entire operation, in Vol. H. And the distribution of financial flows. May cooperate with adjacent bodies such as construction or design. Organizational and legal counterpart - the "Company", "JSC".

Above the studio in the organizational hierarchy - Civil Design Institute. This form is aimed at a much larger number of orders and more serious projects. Manages PI architect and substituents, the main production unit - workshop (as a unit). The organization includes the adjacent structures, thus can overpower the entire design cycle. Such a closed system is more "bureaucratic", but greatly facilitates the "life" of the customer, because it involves negotiation. Architects themselves admit that in the state institutions, as well as in gosmasterskih, wages are significantly lower projects are slower, but the work can be called stable.

Similar in structure and function of industrial design institutes.

stumbling blocks

Proudly called architects in Ukraine, want to continue to many, this specialty is widely popular. But due to problems with land acquisition and the lack of a clear mechanism for its sale, many investors from near and far abroad after two-, three-year development abandon projects. This is a very "hits" on the local architects who were engaged in designing, preparing presentation materials, working on justifications. The same set of issues may include periodic disruptions of public order financing. And in some large cities of Ukraine to this day no modern master plans, which greatly hinders development and prevents the implementation of many projects.

In general, according to experts, the field of activity in the domestic architects wide. They are now in the price. In addition, the bulk of the orders accounted for the local private companies.

to the position requirements

Among the main requirements for the architects to include the following:

 VO (architect);

 knowledge of Excel software, Word, AutoCAD, ArhiCAD;

 OR two years;

 knowledge of regulatory documents and approvals processes;

 communication skills;

 diplomacy;

 mobility;

 energy.

In addition, for high-quality work to the architect must have the legal, economic, regulatory and managerial training. Have knowledge in these areas in full, of course, not necessarily enough industry courses and knowledge acquired in practice, as well as relevant legal documents that can be accessed when needed.

Epilogue

So, an architect - not only the creator but also a "techie" and programmer, and "lawyer". People who have become this creative way, the dream to build palaces, but in reality, plan to houses and shops. Students of architectural faculties and institutes say: "One talent for the future of the architect is not enough, you must also hard work," the ability to put themselves on the glue "(to sit at night on the drawings)!" Inspiration - the constant creativity satellite, but a true master, as we know, must be able to work without inspiration.

phytodesigners - gardener and a psychologist in a bottle

It would seem that could be better: currently sitting in a warm room, makes flower arrangements, enjoy the contemplation of roses lilies yes, communicate with moneybags, fascinated by the beauty created by your hands. But this is only the visible side phytodesigners profession - his work is much harder than it seemed from the outside.

ministers Flora

Let's start with the fact that the florist (it is also called phytodesigners and arranger of flowers) should be very much aware of. The fact that fitodizaynerika - is both a science and profession (though not without elements of art). And it is not so new, occupation phytodesigners, many older will. Ancient Egyptians decorated their homes with flowers, garlands made of them for the holidays. In any era such specialists can apply their talents. True, we called them at different times in different ways: a gardener, florist, shrub.

What does phytodesigners? In a nutshell - it is floral arrangements. Those who are "born gardener", not do without the knowledge of botany, agronomy, biology, chemistry. Specialist, surrounded by flowers, should know the name of the plant, where it came from, how to care for him, as a concrete flower gets on with "colleagues", what fertilizers and pesticides to be used in a particular case, some potted plants is better to choose for or other interior. Therefore yesterday biologist gladly welcomed in a flower shop (unless, of course, he graduated special courses and theoretical knowledge he added skills in preparation of flower arrangements). Plus, you need to understand the trends in floral fashion, to know what are the principles of design, what are the styles and so on. D.

Apart from the fact that "special flower" is bound to be good professionals in their field, it has become more and psychologist - to work with people obliges! Phytodesigners need to look for an approach to each client, guess what the buyer is required. His goal - to do everything that the customer was satisfied with your purchase, and, of course, actions phytodesigners.

People for a long time working in this field believe that a profession we should go only if and possess knowledge and certain personal qualities. Firstly, the necessary artistic taste, imagination and love of flowers - even getting in the order beautiful flowers, you can make an ugly song. The leaders of the respective companies with confidence are phytodesigners having art education. As for the love of flowers, the experienced phytodesigners speak of "green fingers" as a special gift with plants. Without such a gift to "tame" the flowers, let alone reach the heights in the profession is difficult. Secondly, phytodesigners must be patient, industrious, neat: the plants need daily care, apply gently with them. Thirdly, the present phytodesigners - one who are not afraid to experiment (recognized canons has not been canceled, but not the ability to create templates is always a price). Creative people can fully realize themselves in the profession, not limited by any boundaries. However, not having a big imagination, it is easy to find yourself in the "goddess of flowers Office" creating classic bouquets.

educational level

It is important that the potential phytodesigners loved to learn. They say that a good specialist should pursue knowledge for life. In the world of flowers are constantly emerging trends; something that was fashionable a few years ago is now considered vulgar and ugly.

In the capital of a floral fashion, the Netherlands, and in Germany the future phytodesigners taught for five years in the public schools, then in universities, then in the master classes. In Russia the process of preparing landscapers are not so long. Higher education to deal with colors is not required, but in high school and do not learn to phytodesigners. But there are many specialized courses in floral design, in the big cities there are private schools phytodesigners, because no special knowledge is impossible. Ask the man in the street to make a flower arrangement - and get unremarkable, and besides, not really packed ordinary bunch. Duration of training in such institutions varies from a few weeks to three years. Practitioners believe that to learn the basics of the profession need at least two months. Clear, that for three to four weeks to become a professional is unrealistic - you can only get some idea of ​​how to take care of the "buttercups, poppies," learn a few tricks of decoration. The longer a person learns, the more knowledge he acquires.

However, it is necessary to immediately determine what information you need, and dance on the stove. Think for yourself enough to be able to make a decent bouquet - choose a two-month course. There will base will learn to handle the tool, make bouquets, gifts to make out - that is, put a hand. basic course lectures are usually read at a very fast pace, the classes are either every day or several times a week (not one hour).

Man, tuned to the professional growth does not stop, get a basic education. Can continue their education on long-term courses. For the main program are added to classes in drawing collages, thematic bouquets, compositions of dried plants, design tables, showcases, holiday cars. Do not stay behind the scenes and the European tradition of flower bouquets, students learn about fashion trends, fashion accessories - butterflies, feathers, beads. Future experts also taught drawing and painting, because they must be able to make sketches, to understand the laws of composition, color combinations, styles. Some schools even teach Latin: phytodesigners need to know the scientific names of plants. And, of course, not a single step without a computer, without the knowledge of certain programs. Theoretical classes are held in parallel with the practical. In some schools, the training is in several stages, after each of which the students take tests, work as interns in the salons. At the end of a major school examination is required. Only then did graduate receives a diploma. It is also possible to practice "flower" country - Belgium or the Netherlands.

Those who already have a basic biological education, enough to unlearn a three- or four-month course, with a heavy emphasis on practical training. There is distance learning.

After graduating from a school of its graduates can work in a flower shop, engage in design of parks and gardens. But this is not the ultimate dream - it makes sense to continue training at seminars, exhibitions, contests, then will be able to achieve perfection in the profession.

Some well-known specialists of this case versed in the intricacies of the profession themselves, gained experience at the expense of practice. This option is considered quite normal in many countries (in the same Holland, for example). Phytodesigners say: to become a professional, you need to work 12 years - the first three years are engaged in the composition of bouquets of flowers, three work with dried flowers, and then cultivating in interior design and landscaping.

Do not make the wrong choice

You need to consider another point. The fact that it is very close to one another profession phytodesigners and landscape designer. Who's who in the flower world? Phytodesigners called professionals who work with bouquets, as well as deal with the compositions of the living and a dried material. Without going into details, we can make even this distinction: phytodesigners designer has been making bouquets "in the mood" or if there is a specific reason to, and arranger makes the composition for specific interiors. They also say that phytodesigners material often are cut flowers, while phytodesigners - potted plants. The latter being considered by professionals of a higher class. Whatever it was, the training program and other specialists is almost the same, so that the person

Occupation landscaper fitodizaynerike adjacent to, but that's another side. It happens that such experts are phytodesigners yesterday, received additional training. Their task is to design a piece of land, they are dealing with soil, water, trees, shrubs, garden furniture. Previously, these workers called the organizers of the gardens and parks. Landscape designer studies not only botany and agronomy, but also soil science, engineering, dendrology, history of the world of landscape architecture. He needs to have a sense of composition, artistic taste, have a special vision of space. If the results can be seen almost immediately phytodesigners (to create even complex bouquet requires not more than 40 minutes), the fruits of the landscape designer has to wait for many months. The task of such a master - to create a special reality of an ordinary piece of land, to think, should look like here every centimeter, plan where things would be, planted plants, split paths and flower beds, make a competent lighting, arrange a watering system, a relaxation area, children's playground. Moreover, the designer will always have to meet with the customer, trying to guess what he wants.

Place like

Even having a degree phytodesigners not well settled immediately. As leaders of their respective companies claim, wishing to become florists lot, but realistically expect to get such a job may only be a few more experienced applicants. As a general rule, start to come either as an assistant phytodesigners or from work in the flower tent near the metro. Initially, work will be low-paid, hard and uninteresting. The assistant should handle the flowers, preparing them to work, and sometimes even to unload the car. He also often trusted to issue the simplest bouquets. Some employers consider the presence of phytodesigners-pupil special educational disadvantage, because often he is trained properly and it needs to be retrained. Experienced experts advise beginners to look for a job in the season - spring and summer, during the holidays and weddings. At this time, helpers are needed by all.

Another way - the tent. The pavilions at the metro, where working conditions are heavy, and the salary is low, take virtually all comers. The next step in the career of campers - flower number, then - shop. Age phytodesigners - not the main indicator. Usually, beginners - from 20 to 40 years old.

After working as an assistant in a store, you can quickly get a position phytodesigners and do things taught (make bouquets and compositions draw flower baskets, to train beginners).

Experienced, well-established specialist may be, for example, a senior phytodesigners. a level of professional should very well understand all the intricacies of phyto. It all turns out great.

Improve their skills specialist can, visiting exhibitions, an intern at the "flower" countries participating in the competitions. Phytodesigners ultimate dream - to start their own business. Director florist should be aware of new products appropriate fashion, to understand the new species of plants, as well as in economics and advertising.

Advantages and disadvantages

And if you think that the general good in the profession phytodesigners? Pros - surface: works with color in an atmosphere of beauty and celebration that is a cause of pleasure. In addition, you have the opportunity to express themselves creatively and continuous improvement. Those who did not work the first day in the field, talking usually quite wealthy people. Not the last role played by the material component: labor professionals are paid adequately.

But there are no roses without thorns, and in the profession phytodesigners there are downsides. First of all it must be said that if a person is allergic to pollen, it can not be too long in a flower shop. Color Processing - a complicated matter, and the affected hand: they are often hurt thorns, skin deteriorates from constant contact with cold water, land and chemicals (phytodesigners work without gloves). So that people with diseases of the skin in the way the profession is also ordered. Since most of the time "florist" carries on his feet, it is tiresome for people with varicose veins. Plus, the flowers can not stand the smell of tobacco smoke and cooking food (though they do not like any foreign odors). Add here and hard work before and during the holidays, when everyone else is resting, as well as communication with the capricious customers. But being constantly on others, you need to look good, because the buyer will assess and manner of dress, put on one's shoes and well-groomed nails seller. Meanwhile themselves phytodesigners when choosing clothes are guided by the principle of practicality: at the white blouse will immediately appear on the green spot, which is impossible to wash off.

To carry buckets of water, clean up the garbage, make multikilogram bouquets standing in an awkward position - all this ordeal for women's hands and spine. Therefore, many, especially abroad, is considered a profession phytodesigners men. In Russia, most phytodesigners become the fairer sex - as well as, for example, in Germany. In Denmark, the Netherlands, Belgium among professionals more than the stronger sex. In the world of women-phytodesigners is approximately 25%. It is believed that men are the best specialists in this field because of the nature of his thinking, because they think more boldly and original. At the same time, women do their work more patiently and painstakingly.

Difficulties profession forced some newcomers started to throw on halfway, but it happens rarely. Currently, floristry considered among young people fashion specialty florists themselves very much in demand in the market. In the future, this profession will become even more popular because the flowers today are a necessary part of our lives. Meanwhile, high-phytodesigners we do not so much.

Insurance details

In general, employees any insurance company can be divided into two major groups: the front office (those who have direct contact with clients) and the back office. The first group - are employees selling units and experts on the settlement of damages. What do the first - is understandable, but the latter is already working with customers after the insured event occurred. For back-office includes representatives of both the universal professions (secretaries, members of IT-services, accountants, etc.), And insurance (underwriters, specialists in actuarial calculations). Universals in the article will not talk, it will be only for those whose profession is an integral part of the insurance business.

Sellers in the State and outside the State

The first step that starts the career ladder many successful professionals in insurance, - a position of an insurance agent. The employee self-seeking clients and sells insurance policies for different types of insurance. Agent task is complex and simple at the same time - to sell insurance to me, your neighbor, that is a natural person. The hardest thing at first is where and how to find clients. After all, no one will call you and say: "Insure me, please!" So most beginners first insurance agents sell through relatives, friends and acquaintances. And just in time the agent (or the sales manager) formed its own client portfolio.

Agents are not employees of the company. Nevertheless, the development agency network - is something on which to build a business of any insurance company. Income derived by a manager, the entire sum of the percent of sales policies. Many in the profession of insurance agent draws a flexible schedule and the fact that sales can be engaged on the job training and core work. But there is another side to the coin: the lack of a stable income (how much you sell - so you get). But those who take up the matter seriously and achieves some success, will soon become full-time employees of the company and have themselves trained sales agents.

The main groups of professionals working in the state of the average insurance company, the sellers are different levels, underwriters, methodologists (product managers), activists, experts on the settlement of losses, the evaluators (not represented in all companies). Tell us more about each of these professions.

The driving force of any business - the sellers. The insurance firms they employ other workers. No sales - there is no field for the assessment of insurance risks and reinsure nothing to deal with the settlement of losses, too, is not necessary. Sales professionals typically work with corporate clients, at least - with individuals (usually retail - a field agent activity). Established sellers unlike freelancers have a fixed salary, the rest - a percentage of signed contracts. Experienced workers income is several times the amount of salary. Naturally, people who work in the field of sales, should be active and sociable, that is not a requirement for back-office staff.

Underwriter (translated to English - signed the risks) - one of the key occupations in insurance. The specialist undertakes on any type of insurance contracts, guaranteeing financial compensation. It forms a portfolio (risk selection produces), generates conditions of insurance, defines and justifies the size of their own retention and tariff policy, selects the reinsurance protection, which allows to transfer the risk of the maximum for the minimum money. On average, each underwriter receives billions of dollars more responsibility in the year.

Formal attitude to risk assessment can result in the most adverse effects. It is in insurance than in any other industry, a minor error or omission may lead to the collapse of the company. Therefore it is important that work in this area professionals. It is estimated to grow a good underwriter, the company takes three to four years.

The main product

The main purpose of any insurance company - quality customer service, which is possible only in the interaction of all divisions. To attract customers, the seller needed products and prices that the market will be the most favorable to differ from the rest.

Creating new products - the patrimony of product managers. After analyzing customer needs and capabilities of the company, they are preparing proposals for new products and their promotion. And their tools serves the entire company. For example, the development of tariffs on insurance trends is impossible without mutual cooperation product managers and underwriters. The promotion of the product on the market manager to help professionals in the field of advertising and public relations, in the preparation of special training for the sellers - service HR. Product manager is the initiator of all these processes from the inception of the idea to the product to market. He keeps abreast of sales, tracking how the new venture is profitable for the company.

continuous losses

Thus, the sale is perfect, the risks assessed. If during the term of the policy or contract an insured event occurs, the specialists on the scene to settle the losses (in some companies, referred to as experts). The accident crushed the car, insured neighbors above flooded apartment - with these and other problems sorted out just the experts. They will inspect the damaged property, amount to an act that the insured event did take place, will help the client to issue the documents necessary for the payment.

In some large insurance companies feature of the work of experts on the settlement of damages is the versatility: they are not only working at the scene, are assessing the damage involved in the reception and analysis of the documents, but also participate in the examination taken at the insurance objects, the development of new programs, tariff adjustments, etc. .

Insured event - for any company a kind of test of aptitude. On how skillfully and quickly it will be settled it depends on whether the client will appeal to this organization in the next time, or prefer another firm. Well, most staff involved in such an important issue, in addition to excellent knowledge of the business, you must have iron nerves and a truly angelic patience. Otherwise, try to explain to the person who drove the car an hour ago, what papers he needs to collect to get paid.

"Actuarial" question

Another insurance profession - actuary or expert in actuarial calculations.

Actuarial calculations - calculations of tariffs on any type of insurance methods of mathematical statistics. Using them is determined by the share of each insurer in the creation of an insurance fund, which is a kind of reserve, from which customers pay compensation. By and large, this work is focused on the future of the insurance company. Specialty actuary originated in the XVIII century in connection with the development of insurance business.

Professional requirements for employees of insurance companies, are standard. However, with the arrival of foreign insurers in the market, more and more increasing demand for qualified specialists who speak English. And here it in our country, unfortunately, is not enough.

Occupation: POS-specialist

Not POSlednie people in advertising

Times when manufacturing companies rely only on advertising in the media, behind. Today, large corporations bought a complete package including all the currently existing mechanisms.

Each buyer coming into the store, faced with a choice. One and the same product offer different manufacturers. Score trademark runs into tens, or even hundreds. And the quality of products sometimes virtually identical. For those who are used to not be a pre-multiple-grocery lists, and not ready for life to remain faithful to a single brand, in the ground and are designed POS-technology - advertising mechanisms that work directly in the field of sales.

Strength in diversity

Abbreviation POS (Point of Sales materials) means promotional materials located in areas of goods and services. Initially, this term refers to printed materials: posters, flyers. Later, when it became clear that the scope of POS printing industry has grown, the segment separated into a separate area of ​​advertising work. It developed its own technology, strategies, methods of work. And in the end there is an urgent need for professionals who not only know how to make a colorful and memorable shape materials, but also can create something truly new, the ability to capture the customer's attention and eventually coerce it to buy.

At the moment the market POS-technology - one of the fastest growing segments of the advertising business. The process involves dozens of specialists, ranging from marketing to operational level.

Who is this POS-specialist?

This wagon is responsible for strategy development and final product output for the promotion of goods or services in the field of sales that can generate an idea and implement it according to the wishes of the customer, the ultimate goal of the campaign, a generalized image of the customer, the advertising budget and many other factors.

Age of high technology has brought about changes in the development of POS-sector. We are talking about the rapid development of computer storage media. All kinds of displays, monitors, light installations cope with the task, in many cases better than traditional printing. Accordingly, the price of technicians, who are able to use new technologies. By the way, some of the market players, in principle, no longer considered paper media advertising POS-materials and work with electronic only.

Qualities necessary POS-specialist:

 thinking outside the box;

 artistic taste;

 high efficiency;

 good communication skills.

Work POS-specialist large company starts with the formulation of the problem. In most cases, each advertising campaign in addition to a common goal - increase sales - has a specific task. Depending on what the customer wants to achieve, using different technologies, techniques and materials.

The conclusion of a new brand market. When selling a new product appears, the task of the campaign - to introduce the final consumer with the brand, arouse in him the curiosity and desire to try a novelty in itself. The main role in this case, of course, plays an advertising media and outdoor advertising. As a result, intrigued by the buyer comes to the store ... and does not find the desired one. So it was not finalized POS-professionals. We have not been able to inform about the new product in the place of sale. To "acquaintance" was held, using posters, flyers, banners, non-standard design of the shelves. Many large stores are hung plasma TV panels, which "cool" commercials of updates.

Deduction of interest to the familiar product. The buyer each time deciding what to choose from the variety of products. How to make your yogurt is turned in a basket or trolley? It is necessary to convince the consumer that the product is superior to the goods of competitors in all respects: it is cheaper, tastier, healthier, better packaged. New task creates different approaches to advertising at the point of sale - any way you want to select your product. For example, in large shops Danone company establishes around the shelves with the products of its line of children's cute dino dinosaur. Bright bildbord addition to the advertising load and has a practical function - it can be used to measure the growth of the child. In the end, everyone is happy: a baby learns how many centimeters he grew up during the "flight in a dream," and parents have issued a notice required storefront.

Navigation inside the store

Anyone who has ever tried to purchase products in a hypermarket for the future, knows how difficult it is. No lists of reminders and do not guarantee that during the hours of the marathon you will not forget to buy something important. Make it so that the buyer carried out of the store as much as possible a variety of goods - one of the tasks of POS-specialist. Remember the "footprints" on the floor supermarket, giant banners, posters - all POS-materials, which can not only promote a particular brand, but also the department as a whole.

From marketing to design

When the correct strategy is selected, all comes to the design of the future of advertising in the field of sales. And above all, you need to create a portrait of a middle-statistical buyer. That is why many large advertising agencies have in the state of their own marketing or partnering with companies that specialize in market research. If the main consumers - children, advertising media should be bright, look like toys. Upon the sale of household appliances, designed for housewives, the emphasis needs to be done on the practical things. Reputable buyers of premium cars will appreciate the branding that emphasizes the prestige of the brand.

When the total points calculated and negotiated with the customer, come into play creatives: copywriters and designers. They create the final product. In the foreground is not the "word", and design, and this is the essential difference between POS-materials from other types of advertising. Buyer should involve primarily the appearance of advertising media.

Further, several options for future advertising posters, flyers and stretch marks are agreed with the customer. In the case of a positive decision begins the production of POS-products. Practice shows that this stage of the negotiation is often the most time-consuming and complicated. Immediately convince advertiser genius created can be extremely rare. Most often, clients choose the appropriate option meticulously and long. By the way, because of the high competition among advertising agencies, there are cases when the customer is working with several companies or design offices. As a result, the order gets the best of the best.

Where to work

The overall situation on the labor market in the advertising field is typical: to find among the many unemployed professionals a real professional - an art. Experienced advertisers specializing in the development of POS-products, are very much appreciated. About future career should think already from college. The benefit of the majority of advertising agencies gladly accept trainees. Especially this practice is common in international corporations that have branches in major cities. Usually take an internship undergraduates, starting from the third year. A good option to join the field of advertising at point of sale - Participation in various presentations and promotions. Do not put off tomorrow what you can do today. First step - selection of a suitable for you the type of organization in which you want to work.

At the moment, around the world, there are several types of companies, which can find employment specialist POS: advertising agency full cycle, printing and design offices, BTL-agency (BTL - below the line, which translated means "below the line" , a complex of marketing and promotional activities). Specificity of BTL-agency involves the provision of a complete set of services to the client: market research, the development of advertising campaigns, the organization of promotional events and PR-actions. In this situation, a specialist in POS-Technology works closely with other members of the agency: marketers, PR people, managers. Advertising point of sale in favor of an overall strategy, which is why most large companies prefer to deal precisely with BTL-agencies, especially with the market launch of new brands. By the way,

Another potential employer POS-specialist - advertising agency of the complete cycle. Typically, in such organizations work on the project is not divided into segments. The same team is involved in all stages of the campaign. Copywriters - invent slogans, labels and captions for videos and designers - develop a style of advertising, managers work with clients - negotiating.

The third option of building a career - work in design studios or printing companies. Suitable for those who want to engage in exactly the design of POS-materials.

Place your bets on specialization

When choosing a specialty and the university in the first place should be based on what specific areas of work in the POS you prefer. Suitable specialty "Design", "Advertising", "Marketing". Everything will depend on your plans. But the problem is that, ideally, a specialist in advertising products in points of sale need all three of these education immediately. What to do? He is to become "eternal student"? It is not necessary! Output - a careful study of the educational market for specializations. For example, a specialty "Advertising" involves universal education. The fact that the qualification of the graduate - Advertising specialist - can be interpreted in different ways, depending on the specializations, which are presented in a particular university.

The Secretary - this multi-faceted profession

Duties of the Secretary, as a rule, depend on the size of the company, the direction and scope of activities, and even content that invests the firm leader in the function "of the right hand." That is why very often the vacancy under conventional Secretary can "hide" the position of assistant director or administrative assistant. Employment it is important to consider that the terms of reference, as a rule, forms the head. However, there are specializations that define the basic responsibilities.

The many faces of the profession

One of the most popular secretarial positions - secretary in a small company (29% of the total number of announced vacancies). The duties of the Secretary shall include viewing mail, select the necessary correspondence, answers to standard inquiries, individual approach to visitors, telephone calls, control over the execution of tasks. Education required for the position, - Secretaries courses.

No less demand position of secretary office manager (22% of the total number of ads). He coordinates the work of office staff: secretaries, couriers, dispatchers. Organizes the activity of the office, engaged in clerical, handles incoming mail. In this role, managers want to see candidates with higher education or have graduated from specialized secretarial schools, training centers. A preferred preparation of the profile of the company activities and training abroad.

Closes the top three (19%), the Secretary position at the reception: deals with the reception and distribution of incoming calls, meets and escorts visitors. Since this post is one of the lower steps of the profession, special education, as a rule, it is not required.

In fourth place - Office Assistant (15%). His responsibilities include the preparation of draft decisions and texts of speeches manager, edit records and other documentation. It keeps track of how employees carry out the orders of the director, assesses the quality of the work performed. Required Education: specialized secretarial schools, training centers, colleges.

It is not often found vacancy announcement referent (about 1%), which is responsible for processing and distribution of mail, referencing the information, preparation of reports and articles for the chief, participated in the negotiations. The requirement - higher education or specialized secretarial schools, training centers.